·Selected work
A representative slice — abstracted for confidentiality where needed.
2026-01– Frollie
Co-founder · CSO · CFO · Chief AI & Tech Architect
Architected the entire business as a system of Claude-Code-deployed agents — pricing, channel routing, content, customer ops, accounting, demand.
read → 2026-01– IKIGAI AI Ventures
Founder & Principal
An agentic engineering & venture-building studio for shipping AI-native ventures end-to-end — strategy, architecture, agents, code.
read → 2024-01–2025-12 HelloFresh ANZ
Director of Strategy
Built the growth and turnaround playbook across four brands at $1B+ ARR — end-to-end pricing & channel harmonisation, plus Board-level M&A diligence.
read → 2019-01–2023-12 McKinsey & Company
Engagement Manager
Five years across growth strategy, transformation, and PE-grade commercial diligence — APAC consumer, financial services, and SaaS.
read →