02Featured essay
Mechanic, driver, dad, builder.
A four-phase analogy for the arc from servicing supercars to driving one to building one — McKinsey, HelloFresh, fatherhood, founder.
Read the essay →Co‑founder of IKIGAI AI Ventures (Sydney) and Frollie (Jakarta) — an agentic engineering & venture‑building studio, and the FMCG company it ships for. Previously Director of Strategy at HelloFresh ANZ ($1B+ ARR); seven years at McKinsey & Co. before that. Today I work as an agentic engineer and architect, and I write about what one operator can ship now that AI does the work of a department.
Notes on building, strategy, and AI-powered development.
enter →Conference talks — the live deck plus the words spoken over it.
enter →Frollie, the studio behind it, and the open-source skills that ship it.
enter →Twelve years across strategy, transformation, and building.
enter → A four-phase analogy for the arc from servicing supercars to driving one to building one — McKinsey, HelloFresh, fatherhood, founder.
Read the essay →Jakarta, May 2026. Frollie is profitable on a 90-day clock; three brands, six channels, one repo. I'm splitting time between operator work in Jakarta and IKIGAI AI Ventures in Sydney — advisory engagements where AI changes the operating model rather than decorates it. Writing here in the gaps.